App Object

This object should be included in the bid request if the ad supported content is a non-browser application. A bid request must not contain both an App and Site object. At a minimum, it is useful to provide an App ID or bundle, but it is not strictly required.

Attribute	Triplelift Required	Type	Description
id	recommended	string	Exchange-specific app ID.
name		string	App name.
bundle	yes	string	A platform-specific application identifier intended to be unique to the app and independent of the exchange. In Android this will be a bundle or package name. In IOS this will be a numeric ID.
domain		string	Domain of the app.
storeurl		string	App store URL for an installed app.
cat		array of strings	Array of IAB content categories of the app.
sectioncat		array of strings	Array of IAB content categories that describe the current section of the app.
pagecat		array of strings	Array of IAB content categories that describe the current page or view of the app.
ver		string	Application version.
privacypolicy		integer	Indicates if the app has a privacy policy, where 0 = no, 1 = yes.
paid		integer	0 = app is free; 1 = app is paid subscription.
publisher		object	Details about the Publisher of the app.
content		object	Details about the Content within the app.
keywords		string	Comma separated list of keywords about the app.
ext		object	Placeholder for exchange-specific extensions to OpenRTB.