Link Response Object

Used for "call to action" assets, or other links from the Native ad. This object should be associated to its peer object in the parent Asset Object or as the master link in the top level Native Ad response object. When that peer object is activated (clicked) the action should take the user to the location of the link.

AttributeTriplelift RequiredTypeDescription
urlyesstringLanding URL of the clickable link
clicktrackersnoarray of stringsList of third-party tracker URLs to be fired on click of the URL
fallbacknostringFallback URL for deeplink. To be used if the URL given in url is not supported by the device
extnoobjectPlaceholder for custom JSON extensions to OpenRTB