Link Response Object

Used for "call to action" assets, or other links from the Native ad. This object should be associated to its peer object in the parent Asset Object or as the master link in the top level Native Ad response object. When that peer object is activated (clicked) the action should take the user to the location of the link.

Attribute

Triplelift Required

Type

Description

url

yes

string

Landing URL of the clickable link

clicktrackers

no

array of strings

List of third-party tracker URLs to be fired on click of the URL

fallback

no

string

Fallback URL for deeplink. To be used if the URL given in url is not supported by the device

ext

no

object

Placeholder for custom JSON extensions to OpenRTB