Data Response Object

Corresponds to the Data Request Object in the request. The Data Object is to be used for all miscellaneous elements of the native unit such as Brand Name, Ratings, Review Count, Stars, Downloads, Price count, etc.

Attribute

Triplelift Required

Type

Description

type

no

integer

Required for assetsurl/dcourl responses, not required for embedded asset responses

len

no

integer

Required for assetsurl/dcourl responses, not required for embedded asset responses. The length of the data element being submitted

value

yes

string

The formatted string of data to be displayed

ext

no

object

Placeholder for custom JSON extensions to OpenRTB