Data Response Object

Corresponds to the Data Request Object in the request. The Data Object is to be used for all miscellaneous elements of the native unit such as Brand Name, Ratings, Review Count, Stars, Downloads, Price count, etc.

AttributeTriplelift RequiredTypeDescription
typenointegerRequired for assetsurl/dcourl responses, not required for embedded asset responses
lennointegerRequired for assetsurl/dcourl responses, not required for embedded asset responses. The length of the data element being submitted
valueyesstringThe formatted string of data to be displayed
extnoobjectPlaceholder for custom JSON extensions to OpenRTB