Content Object

This object describes the content in which the impression will appear, which may be syndicated or nonsyndicated content. This object may be useful when syndicated content contains impressions and does
not necessarily match the publisher’s general content. The exchange might or might not have
knowledge of the page where the content is running, as a result of the syndication method. For
example might be a video impression embedded in an iframe on an unknown web property or device.

Attribute	Triplelift Required	Type	Description
id		string	ID uniquely identifying the content.
episode		integer	Episode number.
title		string	Content title. Video Examples: “Search Committee” (television), “A New Hope” (movie), or “Endgame” (made for web). Non-Video Example: “Why an Antarctic Glacier Is Melting So Quickly” (Time magazine article).
series		string	Content series. Video Examples: “The Office” (television), “Star Wars” (movie), or “Arby ‘N’ The Chief” (made for web). Non-Video Example: “Ecocentric” (Time Magazine blog).
season		string	Content season (e.g., “Season 3”).
artist		string	Artist credited with the content.
genre		string	Genre that best describes the content (e.g., rock, pop, etc).
album		string	Album to which the content belongs; typically for audio.
isrc		string	International Standard Recording Code conforming to ISO3901.
producer		object (see below)	Details about the content Producer.
url		string	URL of the content, for buy-side contextualization or review.
cat		string array	Array of IAB content categories that describe the content producer.
prodq		string array	Production quality.
videoquality		integer	Per ORTB Spec 2.5: Deprecated in favor of prodq.
context		integer	Type of content (game, video, text, etc.).
contentrating		string	Content rating (e.g., MPAA)
userrating		string	User rating of the content (e.g., number of stars, likes, etc.).
qagmediarating		integer	Media rating per IQG guidelines.
keywords		string	Comma separated list of keywords describing the content.
livestream		integer	0 = not live, 1 = content is live (e.g., stream, live blog).
sourcerelationship		integer	0 = indirect, 1 = direct.
len		integer	Length of content in seconds; appropriate for video or audio.
language		string	Content language using ISO-639-1-alpha-2.
embeddable		integer	Indicator of whether or not the content is embeddable (e.g., an embeddable video player), where 0 = no, 1 = yes.
data		object array (see below)	Additional content data. Each Data object represents a different data source.
ext		object	Placeholder for exchange-specific extensions to OpenRTB.
cattax	optional	integer	Indicates the taxonomy in use for cat field (e.g., IAB 1.0 = 1, IAB 2.2 = 2)

Producer Object

This object defines the producer of the content in which the ad will be shown. This is particularly useful
when the content is syndicated and may be distributed through different publishers and thus when the
producer and publisher are not necessarily the same entity.

Attribute	Type	Description
id	string	Content producer or originator ID. Useful if content is syndicated and may be posted on a site using embed tags.
name	string	Content producer or originator name (e.g., “Warner Bros”).
cat	string array	Array of IAB content categories that describe the content producer.
domain	string	Highest level domain of the content producer (e.g., “producer.com”).
ext	object	Placeholder for exchange-specific extensions to OpenRTB.

Data Object

The data and segment objects together allow additional data about the related object (e.g., user,
content) to be specified. This data may be from multiple sources whether from the exchange itself or
third parties as specified by the id field. A bid request can mix data objects from multiple providers.
The specific data providers in use should be published by the exchange a priori to its bidders

Attribute	Type	Description
id	string	Exchange-specific ID for the data provider.
name	string	Exchange-specific name for the data provider.
segment	object array (see below)	Array of Segment objects that contain the actual data values
ext	object	Placeholder for exchange-specific extensions to OpenRTB.

Segment Object

Segment objects are essentially key-value pairs that convey specific units of data. The parent Data
object is a collection of such values from a given data provider. The specific segment names and value
options must be published by the exchange a priori to its bidders.

Attribute	Type	Description
id	string	ID of the data segment specific to the data provider
name	string	Name of the data segment specific to the data provider
value	string	String representation of the data segment value.
ext	object	Placeholder for exchange-specific extensions to OpenRTB.