User Object

This object contains information known or derived about the human user of the device.

Publishers (except for special circumstances) are responsible for hosting the supply-side user match table. TripleLift expects to receive our TripleLift user ID (TLUID) from supply partners in the buyeruid field.

TripleLift (except for special circumstances) is responsible for hosting the buyer user match table on behalf of demand partners. We send the demand partner's user ID to them in the buyeruid field. The user ID (as with other fields) is not always passed to buyers, due to privacy requirements. Our partners can find our more about the relevant technical frameworks for privacy in our GDPR & ePrivacy and CCPA sections.

Attribute	Triplelift Required	Type	Description
id	recommended	string	Exchange-specific ID for the user. At least one of id or buyeruid is recommended.
buyeruid	recommended	string	Buyer-specific ID for the user as mapped by the exchange for the buyer.
yob	no	integer	Year of birth as a 4 digit integer.
gender	no	string	Gender, where "M" = male; "F" = female; "O" = other.
keywords	no	string	Comma separated list of keywords, interests, etc.
customdata	no	string	Optional feature to pass bidder data that was set in the exchange's cookie. String must be in base85 cookie safe characters and be in any format.
geo	no	object	Location of user's home base defined by the [Geo Object].
data	no	array of objects	Additional user data.
ext	no	object	Placeholder for exchange-specific extensions to OpenRTB.