Site Object

This object should be included if the ad supported content is a website as opposed to a non-browser
application. A bid request must not contain both a Site and an App object. At a minimum, it is useful
to provide a site ID or page URL, but this is not strictly required.

Attribute

Triplelift required

Type

Description

id

recommended

string

Exchange-specific site ID.

name

string

Site name (may be aliased at the publisher’s request).

domain

string

Domain of the site (e.g., “mysite.foo.com”)

cat

string array

Array of IAB content categories of the site.

sectioncat

string array

Array of IAB content categories that describe the current
section of the site.

pagecat

string array

Array of IAB content categories that describe the current page or view of the site.

page

string

URL of the page where the impression will be shown.

ref

string

Referrer URL that caused navigation to the current page.

search

string

Search string that caused navigation to the current page

mobile

integer

Indicates if the site has been programmed to optimize layout
when viewed on mobile devices, where 0 = no, 1 = yes.

privacypolicy

integer

Indicates if the site has a privacy policy, where 0 = no, 1 = yes.

publisher

object

Details about the Publisher of the site.

content

object

Details about the Content within the site.

keywords

string

Comma separated list of keywords about the site.

ext

object

Placeholder for exchange-specific extensions to OpenRTB.