Site Object
This object should be included if the ad supported content is a website as opposed to a non-browser
application. A bid request must not contain both a Site and an App object. At a minimum, it is useful
to provide a site ID or page URL, but this is not strictly required.
| Attribute | Triplelift required | Type | Description |
|---|---|---|---|
| id | recommended | string | Exchange-specific site ID. |
| name | string | Site name (may be aliased at the publisher’s request). | |
| domain | string | Domain of the site (e.g., “mysite.foo.com”) | |
| cat | string array | Array of IAB content categories of the site. | |
| sectioncat | string array | Array of IAB content categories that describe the current section of the site. | |
| pagecat | string array | Array of IAB content categories that describe the current page or view of the site. | |
| page | string | URL of the page where the impression will be shown. | |
| ref | string | Referrer URL that caused navigation to the current page. | |
| search | string | Search string that caused navigation to the current page | |
| mobile | integer | Indicates if the site has been programmed to optimize layout when viewed on mobile devices, where 0 = no, 1 = yes. | |
| privacypolicy | integer | Indicates if the site has a privacy policy, where 0 = no, 1 = yes. | |
| publisher | object | Details about the Publisher of the site. | |
| content | object | Details about the Content within the site. | |
| keywords | string | Comma separated list of keywords about the site. | |
| ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
Updated almost 3 years ago
