Site Object

This object should be included if the ad supported content is a website as opposed to a non-browser
application. A bid request must not contain both a Site and an App object. At a minimum, it is useful
to provide a site ID or page URL, but this is not strictly required.

AttributeTriplelift requiredTypeDescription
idrecommendedstringExchange-specific site ID.
namestringSite name (may be aliased at the publisher’s request).
domainstringDomain of the site (e.g., “mysite.foo.com”)
catstring arrayArray of IAB content categories of the site.
sectioncatstring arrayArray of IAB content categories that describe the current
section of the site.
pagecatstring arrayArray of IAB content categories that describe the current page or view of the site.
pagestringURL of the page where the impression will be shown.
refstringReferrer URL that caused navigation to the current page.
searchstringSearch string that caused navigation to the current page
mobileintegerIndicates if the site has been programmed to optimize layout
when viewed on mobile devices, where 0 = no, 1 = yes.
privacypolicyintegerIndicates if the site has a privacy policy, where 0 = no, 1 = yes.
publisherobjectDetails about the Publisher of the site.
contentobjectDetails about the Content within the site.
keywordsstringComma separated list of keywords about the site.
extobjectPlaceholder for exchange-specific extensions to OpenRTB.