Publisher Object

This object describes the publisher of the media in which the ad will be displayed. The publisher is
typically the seller in an OpenRTB transaction.

Attribute

Triplelift Required

Type

Description

id

string

Exchange-specific publisher ID.

name

string

Publisher name (may be aliased at the publisher’s request).

cat

string array

Array of IAB content categories that describe the publisher.

domain

string

Highest level domain of the publisher (e.g., “publisher.com”).

ext

object

Placeholder for exchange-specific extensions to OpenRTB.