Data Request Object

The Data Object is to be used for all non-core elements of the native unit such as Brand Name, Ratings, Review Count, Stars, Download count, descriptions etc. It is also generic for future native elements not contemplated at the time of the writing of this document. In some cases, additional recommendations are also included in the Data Asset Types table.

typerequiredintegerType ID of the element supported by the publisher. The publisher can display this information in an appropriate format. See 7.4 Data Asset Types table in the OpenRTB spec for commonly used examples.
lenoptionalintegerMaximum length of the text in the element’s response.